X rolls out 'Cashtags' for in-timeline crypto and stock data

Elon Musk's X has launched "Cashtags," a new feature that lets users view financial data on stocks and cryptocurrencies directly within their timelines.

Nikita Bier, head of product at the social media platform, wrote in a thread of posts on Tuesday that the team has rolled out the feature for iPhone users in the U.S. and Canada.

When a user searches for a specific asset or a contract address, X will automatically suggest related stocks or cryptocurrencies as a Cashtag. Users can also tap a Cashtag to browse posts mentioning that asset alongside a live price chart, Bier said. 

Canadian users will see a built-in button linking to Wealthsimple, a Canadian brokerage, to trade assets from the app.

"This ensures that you're always matched to the chatter for the right stock or token," said Bier. "Cashtags are just the first step in our commitment to be the best destination for the finance and crypto community."

It's not immediately clear whether or when the feature will be expanded to other regions. The Block has reached out to X for further information.

No direct trades

The launch came a day after Bier noted on X that crypto has had a rough year. "Maybe we should launch something to fix it," he said.

Bier also previously clarified that X will not execute trades or act as a brokerage, but intends to build financial data tools and links.

The Cashtags feature aligns with Elon Musk's broader ambition to transform X into a super app. Musk said last month that the company plans to launch early public access to X Money in April, a digital wallet designed to enable peer-to-peer transfers and payments.

A December job posting showed that X was recruiting a senior engineer to help build the X Money payments platform, though it did not specifically reference cryptocurrency or blockchain. Last month, X hired Benji Taylor, a former design lead at Aave and Base, as its head of design.