Capital B (ALCPB), a French publicly listed company, has purchased an additional 44 Bitcoin, bringing its total corporate treasury holdings to 2,888 BTC.

French publicly listed company Capital B has purchased an additional 44 Bitcoin  BTC +0.00% for EUR 2.7 million, bringing its total corporate treasury holdings to 2,888 BTC. The acquisition, confirmed on March 23, 2026, marks the latest move in the Euronext-listed firm’s ongoing Bitcoin accumulation strategy, with the company reporting a BTC yield of 0.72% year-to-date.

Capital B Adds 44 BTC in Latest Purchase

Capital B, trading under the ticker $ALCPB on Euronext, confirmed the acquisition of 44 BTC for approximately EUR 2.7 million. The purchase brings the company’s total Bitcoin holdings to 2,888 BTC.

The company also disclosed a BTC yield of 0.72% YTD, a metric that tracks the change in the ratio of Bitcoin holdings to fully diluted shares outstanding. This metric has become a standard reporting tool among corporate Bitcoin treasury firms.

A French Public Company Building a Bitcoin Treasury

Capital B, formerly known as Lead Media, is a French company listed on the Euronext exchange that has pivoted to a Bitcoin-centric treasury strategy. The firm has been steadily accumulating Bitcoin through a series of purchases over recent months.

At current Bitcoin prices near $87,000, Capital B’s 2,888 BTC treasury is worth approximately $251 million (roughly EUR 231 million). That positions it as one of the larger publicly listed Bitcoin holders outside of the United States.

The company’s approach mirrors the playbook popularized by Strategy (formerly MicroStrategy) in the U.S., where a public company uses its balance sheet and capital markets access to acquire and hold Bitcoin as a primary reserve asset. Capital B’s consistent accumulation pattern, including a previous purchase of 126 BTC that brought holdings to 2,201 BTC, signals this is a deliberate long-term strategy rather than opportunistic trading.

European Corporates Join the Bitcoin Treasury Trend

Capital B’s growing Bitcoin position is notable because corporate Bitcoin treasury adoption remains far more common among U.S.-listed companies. Strategy leads all public holders globally with over 500,000 BTC, but European firms have been slower to follow.

Capital B stands out as one of the most active European public companies in this space. Its 2,888 BTC holding makes it a significant player on Bitcoin Treasuries tracking lists, which monitor publicly disclosed corporate Bitcoin positions worldwide.

The regulatory environment in the European Union, particularly under the Markets in Crypto-Assets (MiCA) framework that took full effect in late 2024, provides a clearer legal backdrop for publicly listed companies holding digital assets on their balance sheets. France, in particular, has positioned itself as one of the more crypto-friendly jurisdictions in the EU.

Capital B has not publicly disclosed a specific BTC holding target or timeline for future purchases. However, its pattern of regular acquisitions and its adoption of BTC yield as a reporting metric suggest the company intends to continue growing its Bitcoin position through 2026.