Moonbirds parent company announces "Birbillions" strategy: Aiming to rival Pop Mart with a target of $1 billion in physical revenue

According to Odaily, Moonbirds' parent company Orange Cap Games (OCG) has officially released the "Birbillions Thesis" whitepaper, proposing a hybrid business model of "physical collectibles + crypto memes." The whitepaper points out that the core pain point of the crypto industry lies in the disconnect between "serious companies" and "absurd memes." OCG aims to capture the attention of non-crypto users through the distribution of physical toys (via channels such as Asmodee and GTS), using the $BIRB token as a value coordination layer.

Data shows that in its second year of operation, OCG's physical revenue has reached $8 million. The thesis claims that its goal is to become the first crypto-native consumer company to achieve $1 billion in annual revenue through physical sales, rather than relying on transaction fees or token sell-offs.